WHAT IS A FACE SERUM AND WHAT DOES IT DO? WHAT ARE THE BENEFITS OF A SERUM?
A face serum or repair serum is a product with highly concentrated ingredients and low viscosity for maximum absorption and impact. A serum is lighter than a moisturizer, which is designed to provide a layer of protection against the elements, in addition to hydrating skin. Serums quickly penetrate deep within skin’s surface and contain specific targeted ingredients that help you meet your skincare goals. Experts recommend starting your skincare routine with a cleanser and toner and then layering your serum and moisturizer in that order.
The #1 face serum in Asia is Estée Lauder Advanced Night Repair.* It’s an oil-free formula containing Hyaluronic Acid and antioxidants. It helps reduce the look of key signs of aging, such as fine lines and wrinkles, dullness, dryness, uneven skintone and dehydration. Other benefits of serums can include:
At Estée Lauder, we’re the Serum Experts. We invented them. We perfected them. Find the one right for you. Need help choosing? Chat live with an Estée Expert.
WHAT ARE THE DIFFERENT ESTÉE LAUDER SERUMS? HOW DO I CHOOSE A FACE SERUM FOR MY SKIN TYPE?
There are many types of serums that are formulated to meet varying skincare goals. Often imitated, never duplicated, Advanced Night Repair Serum is the #1 serum in Asia*. It's dermatologist- and ophthalmologist-tested to ensure it's suitable for all skin types and non-comedogenic so it won't clog pores. It repairs, renews, firms and significantly reduces the look of key signs of aging. Another bestselling serum is Perfectionist Pro Rapid Firm + Lift Treatment. This breakthrough, fast-penetrating formula helps strengthen your skin's vital support network, for an overall more youthful, lifted look. Multiple facial zones—along the jawline, cheeks and even stubborn laugh lines—feel firmer.
Prefer to focus on dark spots and uneven skintone? Try Perfectionist Pro Rapid Brightening Treatment and ignite your radiance. This ultra-lightweight, ultra-hydrating Vitamin C serum reveals the look of more even-toned, dewy, glowing skin.
An eye serum is another popular choice. Try Advanced Night Repair Eye Concentrate Matrix which helps reduces undereyes lines and puffiness. The exclusive Chronolux™ Power Signal Technology promotes its natural production of fresh new cells and collagen to improve elasticity and bounce for firmer feeling skin around the eye area and more youthful-looking eyes.
HOW DO I USE A SERUM? SHOULD I USE A SERUM OR A MOISTURIZER FIRST?
It’s always important to have a good skincare routine and apply your products in the correct order.
• Cleanse skin with a gentle cleanser. • Apply toner to balance the skin's pH and prepare it for the next skincare step. • Use a serum before your moisturizer to address specific skincare concerns, such as Advanced Night Repair Serum, with anti-aging ingredients like hyaluronic acid and antioxidants. • After serum, use a high-performance moisturizer like Revitalizing Supreme + Moisturizer Youth Power Soft Creme featuring our exclusive Hibiscus Morning Bloom Extract and Moringa Extract. It helps skin’s natural power to amplify Collagen. • Apply an eye cream that helps you meet your goals, for example, Advanced Night Repair Eye Supercharged Gel-Crème which can help to reduce the appearance of lines, wrinkles, and dark circles. • To combat the appearance of specific issues such as redness or acne, follow up with a targeted treatment or mask.
For more detailed recommendations on skincare, please do come and ask our Beauty Advisor at store.
What is a face serum? It's a powerful, targeted treatment that helps with skin concerns such as line and wrinkles, pores, hyperpigmentation, uneven skin tone, skin discoloration and more. Some of our best-selling face serums with Hyaluronic Acid also help hydrate for a healthy-looking glow. Our brightening serum has amazing vitamin C serum benefits to help boost radiance and improve the appearance of aging skin spots. Whatever your skin concern, we've got an anti-aging serum for you. Plus, they're infused with high-performance ingredients. To use, apply to clean skin and follow with a high-performance moisturizer. Need help completing your regimen? Come and ask our Beauty Advisor at store.
